One per cent. As just about anybody in the Middle East's digital media industry how much of the region's advertising spending goes online, and he won't hesitate before delivering this much-repeated number. If he is an optimist, he will say two per cent. The point remains the same: despite all the reports touting the rapid growth of the Middle East's digital sector, despite Yahoo's industry-edifying purchase of Maktoob last year, despite the predictions that the recession's demands would push more people into advertising online, the industry has not managed to put its money where its mouth is.
