One of the strangest features of the Gulf media scene is the way the entire region caters to the tastes of the all-powerful Saudi consumer -- oil-rich and 28 million strong -- without actually spending much time in Saudi Arabia. Sure, advertising companies have offices there, as do the big Saudi-owned media companies like MBC and Rotana, but in general pan-Arab satellite television is beamed into the kingdom from head offices in Dubai and Amman, using content produced in Cairo.
