At last! Avi Bhojani, the group chief executive of BPG Group, Kelly Clark, the chief executive of Maxus Worldwide and Satish Mayya, the chief operating officer of BPG Media seal the deal at the Maxus Worldwide headquarters in New York. (Photo courtesy BPG Group)BPG Group's media planning and buying arm has tied up with Maxus, a subsidiary of the WPP media company GroupM, to create a new regional entity, BPG Maxus.
The deal represents the second international tie-up for a BPG subsidiary this year, following its recent deal with WPP's marketing consultancy, Blue, to form BPG Blue.
