Going down on my knees and groveling is no longer possible at my
age, more for physical reasons than anything to with dignity. Thank goodness
for chocolate. Nothing says, 'I'm sorry, and please don't make me spend
another night on the couch' quite like a box of Cadbury's Whispers.
So its
a happy day for the guilty everywhere to see the old favourites courting each
other. Hershey's, Kraft and Ferraro Rocher are all named as suitors for
Cadbury. The latest is that Hershey's might put in a $17 billion bid that
would consist of more cash for Cadbury shareholders than the hostile offer
Kraft made a couple of weeks ago, worth roughly $16.3 billion in shares and
cash, The Wall Street Journal reported late Friday.
The product of the
cocoa bean has long been regarded as recession-proof. The worse people feel,
the more they will spend on a cheap fix.
Cadbury reported more than 30 per
cent net profit in February. Its October Q3 results were an equally rosy 11,9
per cent underlying profit gain.
Of course, if the Americans do take over
this most British of brands, we are left with one extremely important
question: will they mess with the
Crunchie?
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