Suburbs in the desert

Posted in: Crane Country
Posted by: Bradley Hope on March 1, 2010 5:03 PM

Tags: alghadeer, sorouh real estate


-2.jpgAs the Emirates spreads its wealth among the population, life is almost beginning to feel a bit like a 1950s-era movie. (Photo courtesy of Sorouh Real Estate)

People here love the idea of the suburbs, with its cookie-cutter homes slightly different than the next. Everyone has their small square of green lawn and enough garage space for two SUVs. The latest example of this appears to be the Alghadeer project by Sorouh Real Estate. Today, the company sent out a photo of its first two model homes and it struck me as having a resemblance to the great American sprawl outside places like Phoenix and Dallas.

The project is in Saih Sdeirah, located in a patch of flat desert half way between Abu Dhabi and Dubai. Residents of this little township will have an interesting life. I'm sure it will be one of the quieter parts of the country. I look forward to seeing how it develops.

See the full rendering after the jump and the release from Sorouh ...

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Sorouh's alghadeer project moves forward 

Infrastructure contract awarded 
 

1 March 2010, Abu Dhabi: Sorouh Real Estate PJSC, one of Abu Dhabi's leading real estate developers, today announces that the main infrastructure contract has been awarded for alghadeer, moving the development into its next phase towards scheduled completion in 2012. 

alghadeer is a mixed-use community located between Abu Dhabi and Dubai, and forms part of Seih Sdeirah, the largest development with investment zone status in the UAE.  

The contract has been awarded to Nael & Bin Harmal Hydroexport Est (NBHH), which has already commenced work on site. NBHH is one of the UAE's most successful contractors, and is consistently ranked as a top contractor by the Abu Dhabi Municipality. Founded 15 years ago, NBHH is today the partner of choice for many developers for its quality of work and commitment to completing projects on budget and on time.

Sorouh's tender process for the infrastructure contracts was launched in December 2009. Work will now commence on approximately 10km of roads and all associated utility networks including power, water, wastewater, irrigation, surface water drainage, telecommunications, gas and street lighting. In total, the infrastructure contract is valued at approximately AED 215m.  

Gurjit Singh, Chief Operating Officer said;

"This is an important milestone for alghadeer. The selected contractor is one of the very best in its field and we are confident that NBHH will deliver to the highest standards. alghadeer is one of Sorouh's major strategic developments, offering a modern, relaxed lifestyle with all the convenience of city life, and a location that is ideally positioned at the crossroads of the nation, between Abu Dhabi and Dubai."  

The infrastructure contract award follows the completion of advanced enabling works, comprising mainly earthworks across the site. Sorouh's site office and compound area are complete and nine mock-up villas have also been finished to test sustainable building techniques.  

In 2009, alghadeer undertook a successful customer initiative designed to ensure long-term value creation for customers. The initiative comprised reduced selling prices, revised built-up areas and re-scheduled payment plans. This industry-leading initiative reflected Sorouh's strategy of responding to customers' changing needs.  
 

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