Triska Hamid | November 1, 2012
A survey from Gulf Business Machines (GBM) indicates that 35 per cent of workers in the Arabian Gulf are prohibited from accessing social media sites, and about 33 per cent face partial restrictions.
The remaining 32 per cent have no restrictions and are free to tweet, browse holiday pictures on Facebook or try to decipher the magic behind the Gangnam Style dance moves on YouTube.
“Although these findings do not come as a surprise, it is a clear indication of how seriously enterprises take the potential impact of social media on productivity,” said Hani Nofal, director of intelligent network solutions at GBM.
“The challenge that businesses face is in finding a middle ground which allows them to tap into the power of social media, while ensuring that it does not negatively impact productivity.”
With the bring-your-own-device trend widely accepted in the region, workers can still access social networks on their own smartphones, laptops or tablets, rendering such restrictions ineffective.
So it remains to be seen how companies will prevent employees from tweeting away their working days using such devices.