telecoms: May 2009 archives

Posted in: Beep Beep
Posted by: David George-Cosh on May 10, 2009 11:30 PM
Tags: abu, bangladesh, dhabi, DIC, Dubai, etisalat, group, telecom, telecoms, warid
Abu Dhabi Group-backed Warid Telecom is making a valiant push for more market share in Bangladesh but it may need Etisalat's help to make that happen.

Speaking on the sidelines of a press event this past week, Warid chief executive Muneer Farooqui told the Bangladeshi newspaper The Daily Star that he wanted to triple the company's subscriber base in the country - but admitted he needs a strong financial partner to make that goal a reality.


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Posted in: Beep Beep
Posted by: David George-Cosh on May 10, 2009 5:33 PM
Tags: ad, cellphone, du, etisalat, iphone, mobile, spending, telecoms

If you're like me and you take interest in what kind of advertising has managed to buck the global recession, you can't help but notice that ads for cellphones or telecoms are blasted at you at every turn.

Well, it turns out there was some merit to my nonscientific observations. According to an analysis piece by Magna MENA in the Gulf Marketing Review (story linked via Zawya), telecoms such as Etisalat and du have aggressively increased their ad spending in the first quarter of the year.

From the report:


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