Etisalat's mobile remittance service delayed until February

Posted in: Beep Beep
Posted by: David George-Cosh on January 24, 2010 3:36 PM

Tags: etisalat, expatriate, india, mobile, remittance, service, telecom, telecoms


remit.jpg
Is the game almost up for the UAE's money movers? Etisalat wants to jump into the lucrative remittance business (photo by Pawan Singh / The National)

Earlier this month, we published a pretty interesting story about Etisalat introducing a service that would permit Indian expatriates to send money home using their mobile phone.

The service was to be launched sometime this month, according to Essa al Haddad, the group chief marketing officer for Etisalat.

Well, the month is almost over, so I called Etisalat for an update. Tens of thousands of Indian expatriates were likely holding their breath in anticipation for the services launch.

What I found it that the company's mobile remittance service will be delayed for two more weeks as officials tie up loose ends and get everything ready for launch, an Etisalat spokesman told me.

So, currency exchange houses will have a short reprieve on losing in on their lucrative US$10 billion (Dh36.7bn) remittance business.

As well they should. It doesn't take a genius to realise that sending money over a mobile device is infinitely more efficient that going personally to UAE Exchange and handing over your cold, hard cash. Wouldn't it be better to just top up your mobile balance, punch in a few numbers and - voila! - instant money transfer?

Indeed, that future will be here in a couple of weeks. Watch this space for more when the mobile remittance service launches.

2 Comments

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I want to become distributor for etisalat in my hometown virajpet, in coorg district karnataka. please do the needful for me.
Thanking you,
Faizal

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The article is biased. It seems like an advertisement for UAE Exchange which doesnt come into the picture according to the news. Its about mobile remittance of Etisalat. Why is there a specific reference to UAE Exchange and why is the picture depicting a happy UAE Exchange customer?. I cant relate the news and the picture. Kindly do take care next time.

A regular reader (but now angry)

Its sad to see that news itself become a tool for advertising. Looking forward for unbiased news.

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